Ad-hoc selling versus Programmatic Selling
For 30 years software vendors have been enabling sales reps to automate contact management. All of them have operated under the same paradigm of ad-hoc selling – a rep determines when he/she will call and how often. This prevents any sort of knowledge base to be created about what works and what doesn’t. For example, do I need to call someone 1 time, 4 times or 12 times to maximize a response rate. What is one rep’s conversion rate when he/she gets someone on the phone versus another?
Jesubi represents a new paradigm in Customer Acquisition Management. Yes, Jesubi automates the sale force, but Jesubi does it in a programmatic fashion that truly enables everyone to determine what best practices are for a team selling into a specific industry or to a specific title within an organization.
The productivity gains within a sales organization can be astounding. Upwards of 2.5 times more touches per hour than with traditional tools. In addition, by applying analytics to the data captured sales and marketing management can truly understand what the selling velocity is not just the forecast.
In this economy, everyone needs to drive as much efficiency as possible in every part of the organization, Jesubi provides that extra kick to a sales organization that truly makes a difference.
