Imagine if manufacturing worked the same way most automation systems for sales worked.  100 employee’s  show up for work and each one did his/her job in whatever way he/she wanted with no respect to a process.  Imagine if there was no assembly line – how would any efficiency occur.  Think about the volume that would be lost in today’s environment without a structured approach.  Hard to imagine isn’t it.

Now, think about your sales team.  Unless they are fulfilling orders, they have to hunt for new business, find prospects that are interested, find the power base within a company, make lots of calls, lots of meetings and hopefully close lots of deals.  What part of your sales force automation solution helps instill a structured approach to this process???  When confronted witht his question more and more companies are asking themselves, why shouldn’t they want a more structured approach to revenue generation.  Wouldn’t it be nice if the institutional knowledge and approach of the best sales reps could be captured and shared?  I think so.

After showing our product to a sales consultant yesterday she said – “Wow this is what we preach every day, but we’ve never had a system that enabled a systematic approach to selling.”  Does it require a behavioral change, yes, but does it help a sales team sell more – without a doubt.

As we close out 2009, it’s exciting to realize the fact that a systematic approach has helped Jesubi grow 600% in arguably one of the toughest economies this generation has ever seen.  2010 looks even stronger.

Enjoy the holidays!