Can a sales force automation tool help a company sell more?

Let’s face it sales force automation tools have been around for over 25 years now.  If asked how they are used most companies would reply they are a repository of all our intellectual property of business contacts, activities and customer information.   No question the industry has helped companies retain the knowledge base of contacts and customers, most companies don’t have a good means to capture activity information as it’s far easier to call some one or send an email from outlook than it is to utilize traditional tools.   If you want to drive sales behavior it has to be compensated and it needs to be easy.  Most tools fall down on it needs to be easy.

Fundamentally, at Jesubi we spend our waking moments trying to figure out how we can help our clients sell more.  One of our clients saw a 3x improvement in number of sales meetings that occurred, another client saw a 58% increase in “reach rates”.   If you can get in front of more people you should be able to fundamentally sell more assuming the people you are getting in front of fit the profile of companies you sell to. 

Within the next 90 days, you will see Jesubi release solutions that address what we’re calling “total funnel management”.  How many leads does a company start with, moving to how many activities does it take to drive a sales meeting, how many meetings does it take to drive a proposal/quote, how many proposals/quotes does it take to close a deal.  It’s not rocket science, but according to our customers no one does it well today.  We think by providing that insight we can indeed help our clients sell more.

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