As we continue to meet with more executives in a variety of industries it is clear the marketing automation industry has arrived. The number of people implementing solutions like Marketo, Eloqua and others has grown rapidly. Most of the people we are talking to are in the B2B space and are interested in these solutions [...]
Archive for the ‘Lead Scoring’ Category
March 25th, 2010
What is a good lead score?
Bill Johnson 
Posted in Aprimo, Eloqua, email, Jesubi, Lead Scoring, Marketo, Prospecting Velocity, Sales Conversion, Sales Persistency, Sales Productivity, Tribal Knowledge 
Tags: increasing sales pipeline, Lead Scoring, Sales Productivity 
No Comments » August 22nd, 2009
Is Cold Calling Dead?
I have read several blogs recently where various people have stated “cold calling is dead and in order to play in the web 2.0 game it’s all about e-marketing and lead scoring”. I won’t take anything away from those folks where e-marketing and lead scoring is working, but what happens when it is not – [...]
Bill Johnson Posted in Cold Calling, e-marketing, Jesubi, Lead Scoring Tags: Aprimo, Cold Calling, Email Marketing, Jesubi, Lead Scoring 2 Comments » 
