What is a good lead score?

March 25, 2010 No comments yet

As we continue to meet with more executives in a variety of industries it is clear the marketing automation industry has arrived.  The number of people implementing solutions like Marketo, Eloqua and others has grown rapidly.  Most of the people we are talking to are in the B2B space and are interested in these solutions [...]



Is Cold Calling Dead?

August 22, 2009 3 comments

I have read several blogs recently where various people have stated “cold calling is dead and in order to play in the web 2.0 game it’s all about e-marketing and lead scoring”. I won’t take anything away from those folks where e-marketing and lead scoring is working, but what happens when it is not [...]