Archive for the ‘Programmatic Selling’ Category

Ad-hoc selling versus Programmatic Selling

For 30 years software vendors have been enabling sales reps to automate contact management. All of them have operated under the same paradigm of ad-hoc selling – a rep determines when he/she will call and how often. This prevents any sort of knowledge base to be created about what works and what doesn’t. For example, [...]

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