Jesubi the first solution to bridge the gap between Marketing and Sales will be in Platinum Dreamforce sponsor Astadia’s booth 513. More and more companies realize that the digital touch marketing automation solutions provide is only beneficial if followed up by a human dialogue. Jesubi optimizes that process through it’s approach to demand generation. Jesubi enables [...]
Archive for the ‘Sales Persistency’ Category
Credibility in Selling
The numbers are in and they are very, very good. Jesubi is significantly increasing our clients sales productivity. If an owner of a company or a VP of Sales looks into his/her own forecast the reality is the forecast increases when the sales team has the opportunity to have more discussions regarding the company’s own [...]
Can a sales force automation tool help a company sell more?
Let’s face it sales force automation tools have been around for over 25 years now. If asked how they are used most companies would reply they are a repository of all our intellectual property of business contacts, activities and customer information. No question the industry has helped companies retain the knowledge base of contacts and [...]
What is a good lead score?
As we continue to meet with more executives in a variety of industries it is clear the marketing automation industry has arrived. The number of people implementing solutions like Marketo, Eloqua and others has grown rapidly. Most of the people we are talking to are in the B2B space and are interested in these solutions [...]
Culture of Accountability
Have you ever wondered why some sales teams blow their numbers out consistently quarter over quarter, year over year? In a discussion with a friend of mine we both agreed that the most successful sales teams we had encountered always had a culture of accountability. It usually started at the top and worked its way [...]
How many touches could a sales rep touch if a sales rep could touch efficiently…
All right so it’s a little corny but its a valid question in this economy. As we start to come out of the worst selling time I’ve endured in my 25 year sales career, sales efficiency will be the thrust of a lot of organizations who are trying to maximize return on invested sales efforts. The [...]
The need for professional persistence
9 years ago when I was the VP of Sales for Aprimo, Merrill Lynch was one of the accounts we were targeting as a potential customer. Aprimo sells an enterprise marketing automation solution and at that time there was not much awareness of the EMA, EMM or MRM space so there was a lot of [...]


Bill Johnson
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