Building on my last post: Seeing what’s in the middle of the sales funnel is difficult for virtually every B-to-B company. Here at Jesubi, we know how important it is for companies to have insight into when they’ve talked to their leads and it’s critical to figure out the best prospecting approach. Not only do [...]
Posts Tagged ‘Cold Calling’
Lead Nurturing – How often should you contact prospects?
We ran into an interesting test case recently. One of the things it is very easy to do in Jesubi is track activity results. Both sales activity as well as conversation results. Since we have launched Jesubi we have shown the product to approximately 1200 contacts. A certain percentage have moved thru the sales cycle [...]
Visibility versus Productivity what does your Sales Tracking System provide?
Many times sales management does a stack ranking of their sales teams. I myself have been involved in these quarterly exercises. It’s always interesting because most of the time it’s the top performers who are stacked on top. What gets interesting is the line-up below them. Is the new rep who shows lots of promise [...]
Sales Prospecting – Is a Sales Rep Really Responsible for this Today?
I had conversations with two VP’s of Sales recently. Both were in a very competitive industry with 100′s of suppliers competing for marketshare with their customers. Both currently use Salesforce.com for opportunity management. In the course of these discussions we got on the subject of cold calling and what percentage of time a rep should [...]
Is Lead Generation Management a Focus for 2011?
After reviewing multiple publications from 2010, there’s significant evidence that the lead generation process will be a hot topic for 2011. Based on what I’m reading, it’s apparent that numerous organizations need to get back to basic, core principles of selling in the new year, including sales prospecting, sales funnel development and managing the demand [...]
Living the American Dream
I have been incredibly fortunate to be part of two companies who have started with a founder’s idea, raised capital, built a sales organization and eventually went public or sold out rewarding early employees and investors with incredible returns on their invested time and dollars. Parametric Technology redefined the mechanical design space in the late [...]
Professional Persistence For Sales Prospecting
Does your sales team have a metric for how many touches (electronic and/or verbal communication attempts) are necessary to have a substantive discussion with a targeted decision maker? Our previous blog post referenced the shocking number that up to 87% of marketing generated leads don’t talk to a sales rep. What? Where’s the persistence? In this [...]
Jesubi to showcase solution at Astadia’s Booth 513 at Dreamforce
Jesubi the first solution to bridge the gap between Marketing and Sales will be in Platinum Dreamforce sponsor Astadia’s booth 513. More and more companies realize that the digital touch marketing automation solutions provide is only beneficial if followed up by a human dialogue. Jesubi optimizes that process through it’s approach to demand generation. Jesubi enables [...]
Selling Rules 102
The power of a good script and a great value proposition and proper motivation was something I learned at the ripe old age of 14. The freshman class of my high school had the typical fund raiser and the product we were selling was recycled paper that was manufactured into stationery and envelopes. At that [...]
Selling rules 101
I have been a sales guy ( i hesitate to use professional in the context of this story ) for 40 plus years. Like most of my peers who have been wildly successful, I wasn’t born on third base with an easy path to home plate. I started with nothing and everything I’ve been able to achieve [...]


Justin Beeker
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