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	<title> &#187; customer acquisition</title>
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		<title>Cartoon Fun: Cringe-Worthy Sales Call</title>
		<link>http://www.jesubi.com/1447/cringe-worthy-sales-call</link>
		<comments>http://www.jesubi.com/1447/cringe-worthy-sales-call#comments</comments>
		<pubDate>Fri, 15 Jul 2011 10:00:28 +0000</pubDate>
		<dc:creator>Justin Beeker</dc:creator>
				<category><![CDATA[It's Not Worth Doing If You're Not Having Fun!]]></category>
		<category><![CDATA[B2B Appointment Setting]]></category>
		<category><![CDATA[Cold Calling]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Inside Sales]]></category>
		<category><![CDATA[Lead Management System]]></category>
		<category><![CDATA[Programmatic Selling]]></category>
		<category><![CDATA[Prospecting Automation]]></category>
		<category><![CDATA[Sales Performance Measurement]]></category>
		<category><![CDATA[Sales Productivity]]></category>
		<category><![CDATA[Sales Prospecting]]></category>
		<category><![CDATA[Systematic Selling]]></category>

		<guid isPermaLink="false">http://jesubi.com/?p=1447</guid>
		<description><![CDATA[Building on my last post: Seeing what&#8217;s in the middle of the sales funnel is difficult for virtually every B-to-B company. Here at Jesubi, we know how important it is for companies to have insight into when they&#8217;ve talked to their leads and  it&#8217;s critical to figure out the best prospecting approach. Not only do<a href="http://www.jesubi.com/1447/cringe-worthy-sales-call"> [...]</a>]]></description>
			<content:encoded><![CDATA[<p>Building on my last post: Seeing what&#8217;s in the middle of the sales funnel is difficult for virtually every B-to-B company. Here at Jesubi, we know how important it is for companies to have insight into when they&#8217;ve talked to their leads and  it&#8217;s critical to figure out the best prospecting approach. Not only do reps need to have an easy to use system to log outbound dials, they also need to get a simple, real-time view of activity history.</p>
<p style="text-align: left;">Have any sales reps out there ever felt like this? Sales managers, have you ever overheard a conversation like this (and cringed as it played out)?</p>
<p style="text-align: center;"><object width="504" height="312"><param name="movie" value="http://www.xtranormal.com/site_media/players/jwplayer.swf" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="flashvars" value="height=312&amp;width=504&amp;allowscriptaccess=always&amp;allowfullscreen=true&amp;skin=http://www.xtranormal.com%2Fsite_media%2Fplayers%2Fjw_player_v54%2Fxn.xml&amp;file=http://farmprod.content.xtranormal.com/2011-07-05/publish/90b88312-a742-11e0-8ab8-12313d2b3844.mp4&amp;image=http://farmprod.content.xtranormal.com/2011-07-05/publish/90b88312-a742-11e0-8ab8-12313d2b3844.png&amp;link=http://www.xtranormal.com/watch/12277814/awkward-sales-call&amp;title=Awkward Sales Call&amp;author=justinbeeker&amp;date=July 5, 2011&amp;plugins=gapro%2Cfbit-1%2Ctweetit-1%2Cviral-2&amp;gapro.accountid=UA-5134028-2" /><embed width="504" height="312" src="http://www.xtranormal.com/site_media/players/jw_player_v54/player.swf" flashvars="skin=http://www.xtranormal.com%2Fsite_media%2Fplayers%2Fjw_player_v54%2Fxn.xml&amp;file=http://farmprod.content.xtranormal.com/2011-07-05/publish/90b88312-a742-11e0-8ab8-12313d2b3844.mp4&amp;image=http://farmprod.content.xtranormal.com/2011-07-05/publish/90b88312-a742-11e0-8ab8-12313d2b3844.png&amp;link=http://www.xtranormal.com/watch/12277814/awkward-sales-call&amp;title=Awkward Sales Call&amp;author=justinbeeker&amp;date=July 5, 2011&amp;plugins=gapro%2Cfbit-1%2Ctweetit-1%2Cviral-2&amp;gapro.accountid=UA-5134028-2" allowfullscreen="true" allowscriptaccess="always"></embed></object><object width="1" height="1"><param name="movie" value="http://www.xtranormal.com/site_media/players/embedded-xnl-stats.swf" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed width="1" height="1" src="http://www.xtranormal.com/site_media/players/embedded-xnl-stats.swf" allowscriptaccess="always"></embed></object></p>
<p>Jesubi&#8217;s sales visibility software takes the guesswork out of prospecting and follow-ups. That&#8217;s because we enable  a structured approach to selling. Not only will companies be able to have complete confidence that all leads are approached in the <em>right</em> way, Jesubi also allows complete transparency throughout sales organizations and prevents  leads slipping through the cracks</p>
<p>If you’re interested in learning more, go ahead and request a free demo <a href="http://info.jesubi.com/request-a-free-demo">here </a>. It&#8217;s the fastest way to discover how Jesubi can help your sales process.</p>
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		<item>
		<title>Jesubi to showcase solution at Astadia&#8217;s Booth 513 at Dreamforce</title>
		<link>http://www.jesubi.com/930/jesubi-to-showcase-solution-at-astadias-booth-513-at-dreamforce</link>
		<comments>http://www.jesubi.com/930/jesubi-to-showcase-solution-at-astadias-booth-513-at-dreamforce#comments</comments>
		<pubDate>Fri, 03 Dec 2010 16:00:55 +0000</pubDate>
		<dc:creator>Bill Johnson</dc:creator>
				<category><![CDATA[Cold Calling]]></category>
		<category><![CDATA[Customer Acquisition Management]]></category>
		<category><![CDATA[Jesubi]]></category>
		<category><![CDATA[Programmatic Selling]]></category>
		<category><![CDATA[Sales Force Automation]]></category>
		<category><![CDATA[Sales Persistency]]></category>
		<category><![CDATA[Sales Productivity]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[growing revenue]]></category>
		<category><![CDATA[increasing sales pipeline]]></category>
		<category><![CDATA[Lead Management System]]></category>
		<category><![CDATA[Lead Scoring]]></category>
		<category><![CDATA[Sales Metrics]]></category>
		<category><![CDATA[Sales Tracking System]]></category>

		<guid isPermaLink="false">http://www.jesubi.com/?p=930</guid>
		<description><![CDATA[Jesubi the first solution to bridge the gap between Marketing and Sales will be in Platinum Dreamforce sponsor Astadia&#8217;s booth 513.  More and more companies realize that the digital touch marketing automation solutions provide is only beneficial if followed up by a human dialogue.  Jesubi optimizes that process through it&#8217;s approach to demand generation.  Jesubi enables<a href="http://www.jesubi.com/930/jesubi-to-showcase-solution-at-astadias-booth-513-at-dreamforce"> [...]</a>]]></description>
			<content:encoded><![CDATA[<p>Jesubi the first solution to bridge the gap between Marketing and Sales will be in Platinum Dreamforce sponsor Astadia&#8217;s booth 513.  More and more companies realize that the digital touch marketing automation solutions provide is only beneficial if followed up by a human dialogue.  Jesubi optimizes that process through it&#8217;s approach to demand generation.  Jesubi enables a structured and systematic selling approach to make sure every lead is followed up on in a timely manner.  CSO insights statistics show that only 13% of leads provided by marketing actually have a conversation with a sales rep from that company.  Jesubi ensures that every attempt is made and reports on connect and conversion rates at each step of the selling process. </p>
<p>Jesubi&#8217;s patent pending Prospecting Velocity report shows marketers and sales managment what the demand generation bell curve looks like so no call is wasted and more importantly no lead is wasted by too few attempts.</p>
<p>Astadia has partnered with Jesubi to help clients bridge the gap between sales and marketing.  Come see us at Booth 513.</p>
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		<item>
		<title>Selling Rules 102</title>
		<link>http://www.jesubi.com/794/selling-rules-102</link>
		<comments>http://www.jesubi.com/794/selling-rules-102#comments</comments>
		<pubDate>Fri, 06 Aug 2010 18:06:12 +0000</pubDate>
		<dc:creator>Bill Johnson</dc:creator>
				<category><![CDATA[Customer Acquisition Management]]></category>
		<category><![CDATA[Jesubi]]></category>
		<category><![CDATA[Programmatic Selling]]></category>
		<category><![CDATA[Sales Force Automation]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Sales Productivity]]></category>
		<category><![CDATA[Tribal Knowledge]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cold Calling]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[increasing sales pipeline]]></category>
		<category><![CDATA[Lead Scoring]]></category>
		<category><![CDATA[Opportunity Management]]></category>
		<category><![CDATA[Sales Tracking System]]></category>
		<category><![CDATA[SFA]]></category>

		<guid isPermaLink="false">http://www.jesubi.com/?p=794</guid>
		<description><![CDATA[The power of a good script and a great value proposition  and proper motivation was something I learned at the ripe old age of 14.  The freshman class of my high school had the typical  fund raiser and the product we were selling was recycled paper that was manufactured into stationery and envelopes.   At that<a href="http://www.jesubi.com/794/selling-rules-102"> [...]</a>]]></description>
			<content:encoded><![CDATA[<p>The power of a good script and a great value proposition  and proper motivation was something I learned at the ripe old age of 14.  The freshman class of my high school had the typical  fund raiser and the product we were selling was recycled paper that was manufactured into stationery and envelopes.   At that timeframe in history, that was fairly novel.  The recycled stationery was relatively expensive compared to traditional paper products.</p>
<p>The vendor presented to our class of 300 and announced if you follow my message you can sell a lot of these products.  As you go thru your neighborhood, he said, when someone answers the door ask them &#8221; would you like to buy some trash? &#8221; he said you will get their attention 100% of the time.  Then you explain that it&#8217;s actually recycled paper products made into this great stationery and you can help the freshman class out by purchasing some today.  He went on to say it&#8217;s hard work but the close ratio was very high when one utilized this process.</p>
<p>Now to the motivation part, the freshman class said for every student who sold 6 sets you got x prize, for 12 you got y and so on.  If you sold 100 you got to go to a really nice restaurant paid for by the school.  If you sold 300 you would receive a Johnny Horizon wristwatch which was the symbol for save the earth back then&#8230;  I set a goal to get a watch.  I followed the instructor&#8217;s process and script religiously and within two weeks I had sold over 300 sets of stationery.   The average student sold 10 sets of stationery back then.  The difference &#8211; motivation and a process that if followed worked and worked well.  I remember walking out of the presentation and people saying &#8220;can you imagine asking someone to buy trash &#8211; how stupid would that be?&#8221;.   Three weeks later my classmates were asking me how I sold so much -  I said it was simple I followed the process and the script. </p>
<p>How much of that goes on today?  More than any of us want to know in sales management.  Due to the ad-hoc nature of today&#8217;s CRM tools, every rep can create his or her own process.  Management has no way of knowing nor enforcing a process, nor can management compare the results easily with the exception of what&#8217;s on the forecast.  It&#8217;s no wonder there are superstars and there is everybody else.  The superstars I have known have been religious about the process.</p>
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		<item>
		<title>Selling rules 101</title>
		<link>http://www.jesubi.com/783/selling-rules-101</link>
		<comments>http://www.jesubi.com/783/selling-rules-101#comments</comments>
		<pubDate>Wed, 02 Jun 2010 14:56:16 +0000</pubDate>
		<dc:creator>Bill Johnson</dc:creator>
				<category><![CDATA[Cold Calling]]></category>
		<category><![CDATA[Customer Acquisition Management]]></category>
		<category><![CDATA[Jesubi]]></category>
		<category><![CDATA[Programmatic Selling]]></category>
		<category><![CDATA[Sales Force Automation]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Sales Productivity]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[increasing sales pipeline]]></category>
		<category><![CDATA[Opportunity Management]]></category>
		<category><![CDATA[SFA]]></category>
		<category><![CDATA[Systematic Selling]]></category>

		<guid isPermaLink="false">http://www.jesubi.com/?p=783</guid>
		<description><![CDATA[I have been a sales guy ( i hesitate to use professional in the context of this story ) for 40 plus years.   Like most of my peers who have been wildly successful, I wasn&#8217;t born on third base with an easy path to home plate.  I started with nothing and everything I&#8217;ve been able to achieve<a href="http://www.jesubi.com/783/selling-rules-101"> [...]</a>]]></description>
			<content:encoded><![CDATA[<p>I have been a sales guy ( i hesitate to use professional in the context of this story ) for 40 plus years.   Like most of my peers who have been wildly successful, I wasn&#8217;t born on third base with an easy path to home plate.  I started with nothing and everything I&#8217;ve been able to achieve has been due to my perseverance and the mentoring by those sales leaders who gave me the true insights to understand what it takes to be a successful sales professional.</p>
<p>My first successful selling experience started when I was 9 years old and taught me one of the basic facets that have stayed with me all my life.  Many of you gen x &#8211; gen y won&#8217;t know what I am talking about but those of my generation absolutely will recognize the story.  Pre-internet as a 9 year old I enjoyed my share of comic books, in the back of those comic books were many opportunities to make money.  One of those caught my eye.  SELL FLOWER SEEDS and make LOTS OF MONEY!!  That caught my eye.  I took the initiative and sent in the form and 2 weeks later I had a box of flower seeds to sell.  It was a straight commission engagement.  I sold the flower seed packets for 50 cents and got to keep 16 cents per package sold.  The company sent me 96 packages of flower seeds to sell.</p>
<p>It wasn&#8217;t easy, but I hit every house in my neighborhood as well as surrounding neighborhoods.  I even hit some house&#8217;s twice as my supply dwindled.  By the end of 4 weeks I had sold every package.   The first real dilemna of my young sales career hit me then.  I had worked really hard and now had $ 48 in my shoe box.  Unfortunately the agreement with the company was after selling all the packages I was to send them their money back which meant taking $ 32 out of my shoe box and sending it back to the company.  To a 9 year old $ 32 extra dollars in the shoe box seemed like a million bucks.  I sat on the money for a couple of weeks when finally my mom asked me what I was doing with the money.   I told her that I thought I had earned the money that it wasn&#8217;t fair to have to give the company $ 32 when I only got to keep $ 16.   That&#8217;s when I got my first true mentoring experience and it came from my mom who wasn&#8217;t a sales manager, but had a great moral character driving her.  She said &#8220;A deal is a deal, you signed up for it, they did what they said they were going to do, it&#8217;s up to you to honor your end of the deal&#8221;.  I sent the money in that day.  I have never forgotten those words, both on the buying side or the selling side.</p>
<p>Thanks Mom!</p>
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		<item>
		<title>Can a sales force automation tool help a company sell more?</title>
		<link>http://www.jesubi.com/780/can-a-sales-force-automation-tool-help-a-company-sell-more</link>
		<comments>http://www.jesubi.com/780/can-a-sales-force-automation-tool-help-a-company-sell-more#comments</comments>
		<pubDate>Fri, 21 May 2010 16:52:17 +0000</pubDate>
		<dc:creator>Bill Johnson</dc:creator>
				<category><![CDATA[Customer Acquisition Management]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Jesubi]]></category>
		<category><![CDATA[Programmatic Selling]]></category>
		<category><![CDATA[Prospecting help]]></category>
		<category><![CDATA[Sales Force Automation]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Sales Persistency]]></category>
		<category><![CDATA[Sales Productivity]]></category>
		<category><![CDATA[Systematic Selling]]></category>
		<category><![CDATA[Tribal Knowledge]]></category>
		<category><![CDATA[Cold Calling]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[increasing sales pipeline]]></category>
		<category><![CDATA[Opportunity Management]]></category>
		<category><![CDATA[Sales Forecast]]></category>
		<category><![CDATA[Sales Metrics]]></category>
		<category><![CDATA[SFA]]></category>

		<guid isPermaLink="false">http://www.jesubi.com/?p=780</guid>
		<description><![CDATA[Let&#8217;s face it sales force automation tools have been around for over 25 years now.  If asked how they are used most companies would reply they are a repository of all our intellectual property of business contacts, activities and customer information.   No question the industry has helped companies retain the knowledge base of contacts and<a href="http://www.jesubi.com/780/can-a-sales-force-automation-tool-help-a-company-sell-more"> [...]</a>]]></description>
			<content:encoded><![CDATA[<p>Let&#8217;s face it sales force automation tools have been around for over 25 years now.  If asked how they are used most companies would reply they are a repository of all our intellectual property of business contacts, activities and customer information.   No question the industry has helped companies retain the knowledge base of contacts and customers, most companies don&#8217;t have a good means to capture activity information as it&#8217;s far easier to call some one or send an email from outlook than it is to utilize traditional tools.   If you want to drive sales behavior it has to be compensated and it needs to be easy.  Most tools fall down on it needs to be easy.</p>
<p>Fundamentally, at Jesubi we spend our waking moments trying to figure out how we can help our clients sell more.  One of our clients saw a 3x improvement in number of sales meetings that occurred, another client saw a 58% increase in &#8220;reach rates&#8221;.   If you can get in front of more people you should be able to fundamentally sell more assuming the people you are getting in front of fit the profile of companies you sell to. </p>
<p>Within the next 90 days, you will see Jesubi release solutions that address what we&#8217;re calling &#8220;total funnel management&#8221;.  How many leads does a company start with, moving to how many activities does it take to drive a sales meeting, how many meetings does it take to drive a proposal/quote, how many proposals/quotes does it take to close a deal.  It&#8217;s not rocket science, but according to our customers no one does it well today.  We think by providing that insight we can indeed help our clients sell more.</p>
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		<item>
		<title>Culture of Accountability</title>
		<link>http://www.jesubi.com/773/culture-of-accountability</link>
		<comments>http://www.jesubi.com/773/culture-of-accountability#comments</comments>
		<pubDate>Wed, 10 Mar 2010 19:43:49 +0000</pubDate>
		<dc:creator>Bill Johnson</dc:creator>
				<category><![CDATA[Cold Calling]]></category>
		<category><![CDATA[Customer Acquisition Management]]></category>
		<category><![CDATA[Programmatic Selling]]></category>
		<category><![CDATA[Prospecting help]]></category>
		<category><![CDATA[Sales Force Automation]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Sales Persistency]]></category>
		<category><![CDATA[Tribal Knowledge]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[increasing sales pipeline]]></category>
		<category><![CDATA[Lead Scoring]]></category>
		<category><![CDATA[SFA]]></category>
		<category><![CDATA[Systematic Selling]]></category>

		<guid isPermaLink="false">http://www.jesubi.com/?p=773</guid>
		<description><![CDATA[Have you ever wondered why some sales teams blow their numbers out consistently quarter over quarter, year over year?  In a discussion with a friend of mine we both agreed that the most successful sales teams we had encountered always had a culture of accountability.  It usually started at the top and worked its way<a href="http://www.jesubi.com/773/culture-of-accountability"> [...]</a>]]></description>
			<content:encoded><![CDATA[<p>Have you ever wondered why some sales teams blow their numbers out consistently quarter over quarter, year over year?  In a discussion with a friend of mine we both agreed that the most successful sales teams we had encountered always had a culture of accountability.  It usually started at the top and worked its way throughout the organization.  The accountability extended over a wide variety of sales areas from activity, to forecast accuracy to closed business.  Most sales reps have a high degree of self motivation, but when the whole team has that self-motivation it can be awesome to watch.<br />
Why is it Cisco continues to hit their numbers?  They&#8217;ve been around a long time and most companies no longer have the level of accountability they do, but yet their sales teams still do forecast calls on Sunday afternoons.  If people don&#8217;t hit their numbers they don&#8217;t keep their jobs long.  If they do hit their numbers they move up in the organization.  It is very impressive a company Cisco&#8217;s size has been able to maintain that level of accountability within its sales culture.</p>
<p>We find that more and more companies adopting Jesubi want the level of accountability Jesubi provides for funnel management.  Its hard to have a great forecast without having great activity front ending the forecast.   Our customers now understand for every 10 conversations they have they get 3 meetings and from every 3 meetings they get a new name customer.  When you have metrics like that you can instill that culture of accountability and have everyone contributing at a similar level.</p>
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		<title>David versus Goliath</title>
		<link>http://www.jesubi.com/695/david-versus-goliath</link>
		<comments>http://www.jesubi.com/695/david-versus-goliath#comments</comments>
		<pubDate>Mon, 26 Oct 2009 19:06:59 +0000</pubDate>
		<dc:creator>Bill Johnson</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Customer Acquisition Management]]></category>
		<category><![CDATA[Jesubi]]></category>
		<category><![CDATA[Sales Force Automation]]></category>
		<category><![CDATA[Sales Productivity]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[david versus goliath]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[SFA]]></category>

		<guid isPermaLink="false">http://www.jesubi.com/?p=695</guid>
		<description><![CDATA[A lot of people have questioned why Jesubi would start a new sales force automation company when the industry is 25 years old and arguably owned by much bigger, better funded vendors like SAP, Oracle, Salesforce.com and Netsuite.  The reason is simple &#8211; we felt we had a better way to help customers sell more. <a href="http://www.jesubi.com/695/david-versus-goliath"> [...]</a>]]></description>
			<content:encoded><![CDATA[<p>A lot of people have questioned why Jesubi would start a new sales force automation company when the industry is 25 years old and arguably owned by much bigger, better funded vendors like SAP, Oracle, Salesforce.com and Netsuite.  The reason is simple &#8211; we felt we had a better way to help customers sell more.  While the SFA/CRM industry is 25 years old and the hardware platform has migrated from desktop to client/server to hosted solutions, the fundamental architecture hasn&#8217;t changed until Jesubi. </p>
<p>Moving from an ad-hoc approach fostered by all the other vendors to a systematic approach requires some guts on our customers parts.  After all, all of the above entrenched players are much bigger and have much more cash than Jesubi does.  Why can&#8217;t one of them just throw a few developers at the problem and solve it &#8211; I ask you it&#8217;s been 25 years and it hasn&#8217;t been addressed yet, why would they change now. </p>
<p>The title of my blog is David versus Goliath.  Many, many times in the history of the technology sector, the David&#8217;s have overcome insurmountable odds to win and win big.  Microsoft versus IBM in the early 80&#8242;s, Parametric Technology versus IBM, Computervision, EDS and SDRC in the early 90&#8242;s.  Now it&#8217;s Jesubi&#8217;s turn.  We&#8217;ll win because we understand SaaS not only includes software but SERVICE.  Talk to our clients and they will tell you we want our customers to win like we want to win.  Talk to our clients and they will tell you the unprecedented productivity they are receiving from Jesubi.  Talk to our clients and they will tell you we not only talk to them we LISTEN to them.</p>
<p>We used to be excited when a new name customer came in within the quarter, now we are seeing multiple new names every week.  Let us know when you want to be LISTENED to by your SFA/CRM vendor.  Let us show you why Jesubi is helping customers sell more everyday.</p>
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